My guess is, most become popular because the person or people behind them have a few “great posts,” or they are doing something against the norm or something new, such as scobleizer, who once worked for Microsoft. He “spoke out,” unofficially, for and sometimes against MS, that’s why he became popular. Granted, he is a smart guy (my opinion based on reading some of his stuff), but is anyone really interesting enough to be consistantly on wordpress’ “Top WordPress.com blogs today?” Everyday? I think not…I think people just want to see what he has to say next. Not a bad thing, it’s interesting, actually.
Say one great thing, and you can become “popular” in the blogosphere (as an individual, of course…corporate blogs are a whole other ball of wax.)? I wonder if I’ll ever post that one great thing and make the dashboard of wordpress?….I don’t really care either way (but yeah, it would be cool)… I blog to blog…trying to write more, keep track of things I do, put my thoughts out there…maybe some people will share similar thoughts or have some good input. Maybe it will help my communication skills.
I’m not that familar with all of the “popular” blogs out there, but the only one that I’ve seen that has a lot of useful information is lifehacker. OK, it’s really not a ton of useful information, but they have some cool stuff everytime I look at it.
As for the rest of the blogs I read, they are mostly people I know. People I trust, people I like to listen to. People that I want to “see what they’ll say next.” I imagine that’s why most people read blogs.
Maybe it’s just that I don’t fully understand the blogosphere yet. More communication, more open thoughts, more feedback, more connections…yes, I get all that and think it’s great, but…how do you get people obsessed with it? And, is that a good thing?