So, I've been learning a little bit about retail through a friend. An interesting thing I learned about was how they schedule people to work. They have an automated system that analyzes store traffic patterns, high selling times & the individual performance of their employees based on that data … they schedule their highest performing employees to work at the peak times…makes sense.
So, on the web … analyze peak traffic times…crossed with peak sales times … then "schedule" your best performing promotions/merchandising tactics for those times. Can this process be automated with a web metrics solution…integrated with CMS??
In speaking with Hazen last week, this seems to be the direction web analytics solutions are going in. There is certainly the opportunity for a lot of content automation based on rules. Rather than investing in the "middle men" – resources who have to "code" the content and push the content, manually…invest in analysts to create the rules & content creators to close the deals.
May 17, 2006 at 11:54 pm |
Bingo. You describe exactly where the business is going. Metrics->driving production platforms to optimize pages not only against time, but individual preference. Five visits to a page, the page realizes you’re undecided, so it tries to spiff you with a better deal. It all needs to flow down to the individual user to really take off. And it won’t be easy. This is a gleam in everyone’s eyes. But some vendors are on it as we speak.
http://www.churbuck.com/wordpress/?p=461
May 17, 2006 at 11:58 pm |
[...] mann thoughts » Blog Archive » How retail works [...]
May 19, 2006 at 1:07 am |
Exciting stuff, will be interesting to see where it leads with some of these vendors, and if we can or will have any part in the effort.
November 16, 2007 at 9:42 am |
Two new studies show why some people are more attractive for members of the opposite sex than others.
The University of Florida, Florida State University found that physically attractive people almost instantly attract the attention of the interlocutor, sobesednitsy with them, literally, it is difficult to make eye. This conclusion was reached by a series of psychological experiments, which were determined by the people who believe in sending the first seconds after the acquaintance. Here, a curious feature: single, unmarried experimental preferred to look at the guys, beauty opposite sex, and family, people most often by representatives of their sex.
The authors believe that this feature developed a behavior as a result of the evolution: a man trying to find a decent pair to acquire offspring. If this is resolved, he wondered potential rivals. Detailed information about this magazine will be published Journal of Personality and Social Psychology.
In turn, a joint study of the Rockefeller University, Rockefeller University and Duke University, Duke University in North Carolina revealed that women are perceived differently by men smell. During experiments studied the perception of women one of the ingredients of male pheromone-androstenona smell, which is contained in urine or sweat.
The results were startling: women are part of this repugnant odor, and the other part is very attractive, resembling the smell of vanilla, and the third group have not felt any smell. The authors argue that the reason is that the differences in the receptor responsible for the olfactory system, from different people are different.
It has long been proven that mammals (including human) odor is one way of attracting the attention of representatives of the opposite sex. A detailed article about the journal Nature will publish.
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