How retail works

So, I've been learning a little bit about retail through a friend. An interesting thing I learned about was how they schedule people to work. They have an automated system that analyzes store traffic patterns, high selling times & the individual performance of their employees based on that data … they schedule their highest performing employees to work at the peak times…makes sense.

So, on the web … analyze peak traffic times…crossed with peak sales times … then "schedule" your best performing promotions/merchandising tactics for those times. Can this process be automated with a web metrics solution…integrated with CMS??

In speaking with Hazen last week, this seems to be the direction web analytics solutions are going in. There is certainly the opportunity for a lot of content automation based on rules. Rather than investing in the "middle men" – resources who have to "code" the content and push the content, manually…invest in analysts to create the rules & content creators to close the deals.

8 Responses to “How retail works”

  1. David Churbuck Says:

    Bingo. You describe exactly where the business is going. Metrics->driving production platforms to optimize pages not only against time, but individual preference. Five visits to a page, the page realizes you’re undecided, so it tries to spiff you with a better deal. It all needs to flow down to the individual user to really take off. And it won’t be easy. This is a gleam in everyone’s eyes. But some vendors are on it as we speak.

    http://www.churbuck.com/wordpress/?p=461

  2. Churbuck.com » Blog Archive » mann thoughts » Blog Archive » How retail works Says:

    [...] mann thoughts » Blog Archive » How retail works [...]

  3. mannthoughts Says:

    Exciting stuff, will be interesting to see where it leads with some of these vendors, and if we can or will have any part in the effort.

  4. groofeFizorce Says:

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